Field Notes from the Practice.
Compliance, infrastructure, and operating wisdom for medical wellness businesses — from the physicians and operators who do this every day.
Why LegitScript Certification Is the Key to Med Spa Advertising in 2026
Google and Meta are suspending ad accounts over healthcare advertising policy violations. LegitScript certification is becoming the baseline for advertising GLP-1, peptide, and prescription-adjacent wellness services.
Marketing GLP-1 and Weight Loss Programs the Compliant Way
GLP-1 weight loss programs are high demand and high scrutiny. Here's how to market them with transparent claims, medical director review, and ad-platform-compliant content that holds up.
Building a Lead Generation Engine for Med Spas: SEO, Location Pages, and What Actually Works
Social media is valuable, but a med spa's most reliable lead source is usually a structured search strategy — location pages, intent-matched content, and consistent publishing that compounds over time.
The Weirdest State-by-State Medical Director Rules (and Why Most Med Spas Get Them Wrong)
Some state medical director rules are genuinely unusual — Missouri's Assistant Physician license, Florida delegation rules, and cross-state telehealth traps. Here's what most multi-state med spas miss.
Medical Director Requirements in New York: A Compliance Guide for Med Spas and Wellness Clinics
New York is one of the strictest CPOM states with active OPMC enforcement. Here's how to structure a compliant med spa or wellness clinic in New York.
Medical Director Requirements in Massachusetts: A Compliance Guide for Med Spas and Wellness Clinics
Massachusetts enforces a stricter CPOM framework with close regulatory scrutiny. Here's how to structure a compliant med spa or wellness clinic in Massachusetts, including Brookline and Boston.