Field Notes from the Practice.
Compliance, infrastructure, and operating wisdom for medical wellness businesses — from the physicians and operators who do this every day.
Building a Lead Generation Engine for Med Spas: SEO, Location Pages, and What Actually Works
Social media is valuable, but a med spa's most reliable lead source is usually a structured search strategy — location pages, intent-matched content, and consistent publishing that compounds over time.
The Weirdest State-by-State Medical Director Rules (and Why Most Med Spas Get Them Wrong)
Some state medical director rules are genuinely unusual — Missouri's Assistant Physician license, Florida delegation rules, and cross-state telehealth traps. Here's what most multi-state med spas miss.
Medical Director Requirements in New York: A Compliance Guide for Med Spas and Wellness Clinics
New York is one of the strictest CPOM states with active OPMC enforcement. Here's how to structure a compliant med spa or wellness clinic in New York.
Medical Director Requirements in Massachusetts: A Compliance Guide for Med Spas and Wellness Clinics
Massachusetts enforces a stricter CPOM framework with close regulatory scrutiny. Here's how to structure a compliant med spa or wellness clinic in Massachusetts, including Brookline and Boston.
Medical Director Requirements in Florida: A Compliance Guide for Med Spas and Wellness Clinics
Florida is a mature, high-volume med spa market with clear CPOM and delegation rules. Here's how to structure a compliant med spa or wellness clinic in Florida.
Medical Director Requirements in Arkansas: A Compliance Guide for Med Spas and Wellness Clinics
Arkansas is a more permissive CPOM state, but medical director oversight still matters. Here's how to build a compliant med spa or wellness clinic in Arkansas, including Fayetteville and Conway.