Opening or expanding a medical spa in Michigan? If your services include Botox, fillers, laser therapy, or IV infusions, one thing is non-negotiable: you must have a licensed medical director. Michigan state regulations require physician oversight for any procedure that falls under the medical scope of practice. Whether you’re launching a new med spa or scaling an existing location, here’s what you need to know about hiring the right medical director in Michigan, from legal compliance to recruiting strategies.
Why a Medical Director Is Required in Michigan
In Michigan, the Department of Licensing and Regulatory Affairs (LARA) governs the practice of medicine and ensures public safety. If your spa provides treatments that involve prescription medications, invasive techniques, or devices like lasers, you’ll need a medical professional, typically a physician (MD or DO), to oversee those services.
A medical director helps ensure:
- Patient safety and ethical standards
- Compliance with state and federal law
- Proper delegation of medical tasks
- Creation and enforcement of protocols
Without proper oversight, med spas risk fines, shutdowns, and malpractice liability. That’s why it’s essential to find a medical director licensed to practice in Michigan and familiar with aesthetic medicine.
Key Responsibilities of a Medical Director
The medical director isn’t just a figurehead, their responsibilities are active and ongoing. In a Michigan med spa, a qualified medical director will typically:
- Review and approve treatment protocols
- Supervise nurse practitioners (NPs), physician assistants (PAs), and registered nurses (RNs)
- Be available for consultation or emergency issues
- Conduct chart reviews and ensure proper documentation
- Oversee training and continuing education for clinical staff
Some may also offer telemedicine supervision, particularly for multi-location or mobile medspa operations.
Steps to Find a Medical Director in Michigan
1. Identify Your Clinical Scope
Start by outlining the treatments you offer. Do you perform injectables, hormone replacement, IV drips, or regenerative therapies like PRP or exosomes? The more invasive or prescription-based your menu is, the more experienced your medical director should be in those areas.
2. Determine Employment Type
Do you need a part-time supervising physician, or are you seeking a full-time medical director involved in daily operations? Many medspas opt for fractional medical directors who provide oversight under a service agreement. This can be more cost-effective for small to mid-sized practices.
3. Tap Into Professional Networks
There are several reliable sources to find a qualified medical director:
- Michigan State Medical Society or local physician directories
- LinkedIn (physician-specific network)
- Specialty recruiters focused on aesthetic medicine
- Physician-matching services like Wellness MD Group
Wellness MD Group connects Michigan medspas with licensed medical directors who specialize in aesthetic compliance, delegation laws, and patient safety.
Legal Requirements and Compliance in Michigan
In Michigan:
- Only licensed physicians (MD or DO) can act as medical directors.
- They must be actively involved in overseeing procedures, staff, and protocols.
Non-physicians (e.g., RNs or business owners) cannot independently perform or delegate medical treatments without physician oversight. - Collaborative agreements may be required for NPs and PAs.
Michigan allows non-physicians to own a medspa, but medical services must always be directed by a licensed provider. Ignoring this structure can result in practicing medicine without a license. A serious offense. It’s also important to distinguish between delegable vs. non-delegable tasks. Only physicians can delegate certain procedures, and they remain legally responsible for outcomes. Proper documentation and EMR integration are critical to staying compliant.
What to Look for in a Qualified Medical Director
Hiring just any doctor isn’t enough, here’s what separates a great medical director from a liability:
- Michigan medical license in good standing
- Experience with aesthetics or functional medicine
- Understanding of HIPAA and OSHA compliance
- Willingness to create SOPs and perform regular audits
- Availability for virtual or on-site supervision
- Communication skills to train and support staff
Ask for references and verify credentials before signing any agreement. You may also want to consult legal counsel to structure the relationship appropriately.
Why Partner With Wellness MD Group
Wellness MD Group specializes in helping med spas across the U.S., including Michigan, find the right medical director, fast. We provide:
- Access to licensed physicians
- Flexible agreements for part-time or fractional oversight
- Multi-state coverage for expanding medspa brands
- Ongoing compliance support and SOP documentation
- Telemedicine-enabled supervision
Whether you’re just getting started or growing across Michigan, we streamline the medical oversight process so you can focus on building a thriving, compliant spa.
Learn more about our Medical Director Services
In this guide, we go beyond the basics. You’ll learn how to attract and convert more med spa clients in 2025 using smarter marketing, authentic storytelling, and compliance-focused infrastructure. And yes, your medical director or collaborating physician should play a role in that growth too.
Your Website Is Not a Brochure, It’s a Conversion Machine
Many med spas treat their website like a static business card. But in 2025, your website should work as hard as your receptionist. Think of it as a 24/7 sales funnel. Does it greet visitors with a clear offer? Can someone book, message, or call within five seconds? Is the layout mobile-first and visually engaging? It’s not just about aesthetics, it’s about clarity, trust, and ease of action. Include team bios, client results, compliance information, and a visible “Book Now” button on every key page.
Paid Ads That Actually Attract Buyers
Google Ads and Meta campaigns still dominate, but the strategy behind them needs to evolve. Rather than promote discounted treatments to the masses, tailor your messaging to high-intent, high-value prospects. Use localized keyword targeting and geo-fenced ads to reach the people most likely to convert. Create specific landing pages that speak to each audience segment, men seeking hair restoration, busy moms looking for skin rejuvenation, or athletes exploring IV therapy. Make sure your landing pages are legally compliant and backed by your clinical team.
Content That Captures Leads, Not Just Clicks
Lead magnets still work, when they offer real value. Go beyond generic discounts. Educate and engage. With email capture in place, follow up with relevant tips, success stories, and appointment reminders.
For example:
- Offer a free downloadable skincare guide or a checklist for first-time Botox clients
- Create an interactive quiz that matches visitors with their ideal treatment plan
- Promote a limited-time consultation with your medical team
Own Your Local SEO Territory
Search is local. When someone types “microneedling near me,” you want to appear above the fold. To do this, optimize your Google Business Profile with service categories, hours, and updated photos. Collect and respond to reviews that mention specific treatments. Publish location-focused content, blogs, testimonials, and FAQs, targeted to your city or neighborhood. Pair your on-page SEO with backlinks from other trusted local websites and wellness directories.
Visual Proof Builds Instant Credibility
Before-and-after galleries, real client testimonials, and case studies build immediate trust. Don’t just talk about your results, show them. Use real patient stories to highlight transformations. Film candid testimonial videos (with consent) and add context with a short narrative: what challenge they faced, what treatment was used, and how it changed their confidence. Let your medical director or collaborating physician introduce themselves on camera to reinforce your clinic’s credibility.
Create Live Experiences to Warm Up Cold Leads
An online presence is essential, but in-person events are where trust is sealed. Host an open house with mini-consults, or an exclusive “Injectables & Insights” evening. Offer demonstrations of trending treatments and let attendees experience the vibe, meet your staff, and ask questions. Each attendee is a high-potential lead. Follow up with a personalized offer or a next-step email within 24 hours.
Social Media Strategy That Goes Beyond Likes
You don’t have to be an influencer. What matters is consistency, relevance, and relatability. Avoid overused trends and build your authority instead. Focus on content that educates: short-form videos breaking down common myths, visual explainers of how a procedure works, or behind-the-scenes glimpses of daily operations. Highlight your expertise. Show your process. Let your audience know you’re serious about both beauty and safety.
Automate Follow-Ups That Feel Personal
Personalize messages based on behavior, someone who downloaded your skincare guide may appreciate a follow-up about new facials, not body contouring. Once a lead shows interest, don’t drop the ball. Use email and SMS automation tools to:
- Confirm bookings
- Share post-treatment instructions
- Offer last-minute openings or seasonal packages
Collaborate With Creators Who Align With Your Brand
Co-create educational content together. Let them document their visit, highlight their treatment, and talk about their experience with your clinical staff. Don’t forget to clear all medical promotions with your collaborating physician. Influencer marketing is still effective, but the emphasis is on authenticity and alignment.
Work with creators who:
- Share your clinic’s values
- Have genuine audience engagement
- Are located in or near your target market
Growth That’s Backed By Compliance
As you scale, so does your legal responsibility. Many high-revenue treatments, injectables, IV therapy, hormone support, require oversight. Without a medical director, you risk offering services outside your legal scope. Without a collaborating physician, your providers may lack the authority to prescribe or delegate. Build your business on a compliant foundation to grow with confidence.
Final Word: Attract. Nurture. Convert.
Lead generation for med spas isn’t about chasing trends, it’s about building relationships. With the right strategy, infrastructure, and team, you can attract the right clients, turn interest into action, and transform one-time visits into lasting loyalty.
Ready to grow with confidence and compliance? Connect with Wellness MD Group to align your lead generation efforts with strong clinical partnerships.
